iEnglish Business English Course Accredited by Cambridge

Business English

The iEnglish Business English course is designed to enhance the English language skills required in the global business environment tailor-made to the UAE context. It focuses on practical language usage, communication strategies, and cultural awareness to ensure students can operate effectively in international business contexts. Our business English program is customized to suit all levels of Business English and meets the entire business segment and employees working in the government or the private sectors. The program has been initially designed by iEnglish Language institute and then proposed to Cambridge Assessment Department which is a key part of Cambridge University Press which then was approved and has now become an accredited program with five Business English levels.

This tailor-made and Cambridge Assessment accredited course is in line with the CEFR (Common European Framework of Reference) scale starting from A1, A2, B1, B2, and C1. Prior to enrollment of this courses, interested learners should be subject to a professional and international-based entry assessment (placement test) that tests the interested learners at their four language skills to see their language competencies and how much they can respond to questions of all types ranging from gap fill, multiple choice questions to matching questions in the general and Business English contexts. The test is run on a computer with instant feedback and results. A detailed report shall be provided at the end of the test highlighting strong and weak areas and what to focus on.

Course Outline

Module 1: Introduction to Business English (Pre-A1 to A1+)
  • Fundamental understanding of Business English concepts including negotiations, supply and demand, Return of Investment (ROI), stakeholder, merger, etc.
  • Basic business vocabulary in simple general business contexts.
  • The importance of Business English in the global and local market.
Module 2: Business Communication (A1+ to A2)
  • Email and letter writing
  • Business reports and proposals
  • Presentations and public speaking
  • Telephone etiquette
Module 3: Meetings and Negotiations ( A2 to B1)
  • Conducting and participating in meetings
  • Negotiation strategies and language
  • Cross-cultural communication
  • Conflict resolution
Module 4: Marketing and Advertising (B1)
  • Language of marketing
  • Writing promotional materials
  • Branding and market positioning
  • Digital marketing communication
Module 5: Financial English (B1 to B1+)
  • Financial terminology
  • Writing financial reports
  • Discussing budgets and forecasts
  • Understanding financial statements
Module 6: Human Resources (B2)
  • Recruitment language
  • Performance reviews and appraisals
  • Training and development
  • Workplace policies and procedures
Module 7: Professional Writing Skills (C1)
  • Advanced writing techniques
  • Creating professional documents
  • Editing and proofreading
  • Writing for social media

Learning Objectives

By the end of this course, students will be able to:

  1. Use business-specific vocabulary effectively.
  2. Write professional business documents, including emails, reports, and proposals.
  3. Deliver presentations and communicate confidently in business meetings.
  4. Apply negotiation strategies and handle cross-cultural communication with ease.
  5. Understand and use financial terminology in relevant contexts.
  6. Utilize marketing and advertising language to promote business ideas.
  7. Write clear and concise professional documents and social media content.
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Summary

The Business English course aims to provide learners with the necessary language skills to thrive in an international business environment. It covers various aspects of business communication, from writing emails and reports to negotiating deals and conducting meetings. The course emphasizes practical usage and cultural understanding, ensuring that students are well-prepared for real-world business scenarios.

Association with International Exams

The Business English course is aligned with several international English exams that focus on business contexts, such as:

  • Business English Certificates (BEC): Offered by Cambridge English, these certificates (Preliminary, Vantage, and Higher) assess business-related English skills.
  • TOEIC (Test of English for International Communication): This exam measures everyday English skills used in an international workplace.
  • IELTS (International English Language Testing System) for Business: Although IELTS is a general English test, its preparation can be tailored to focus on business-related tasks and scenarios.
  • TOEFL (Test of English as a Foreign Language): While TOEFL is also a general English test, many business programs accept it as proof of English proficiency.

Students completing the Business English course will be well-prepared to take these exams, as the course content covers many of the language skills assessed by these tests.

Who benefits from the Business English courses? how is this related to improving the learners’ career?

Business English courses are designed to benefit a wide range of individuals who need to use English in a professional context. Here are some groups who particularly benefit from these courses and how it relates to improving their careers:

 

  1. Professionals Working in International Companies:
    • Benefit: Enhanced communication skills for interacting with colleagues, clients, and partners from different countries.
    • Career Improvement: Improved ability to participate in meetings, negotiations, and presentations, leading to better job performance and career advancement.
  2. Job Seekers:
    • Benefit: Increased employability by showcasing proficiency in English, which is often a requirement for multinational companies.
    • Career Improvement: Higher chances of securing job offers and promotions in global markets.
  3. Entrepreneurs and Business Owners:
    • Benefit: Better ability to conduct international business, understand global market trends, and communicate effectively with international stakeholders.
    • Career Improvement: Expansion of business opportunities and potential for growth in global markets.
  4. Students and Recent Graduates:
    • Benefit: Preparation for entering the global job market by acquiring essential business communication skills.
    • Career Improvement: Enhanced resumes and greater appeal to employers seeking candidates with strong English skills.
  5. Professionals in Specific Fields (e.g., Finance, Marketing, IT):
    • Benefit: Tailored language skills for industry-specific tasks such as writing reports, making presentations, and understanding technical documents.
    • Career Improvement: Improved efficiency and effectiveness in performing job-specific tasks, leading to career advancement.
  6. Managers and Executives:
    • Benefit: Improved leadership and management skills through effective communication, both within the company and with external partners.
    • Career Improvement: Enhanced ability to lead teams, manage projects, and execute strategies on an international scale.

How Business English Courses Relate to Career Improvement

  • Communication Skills: Clear and effective communication is critical in any business setting. Business English courses focus on improving speaking, writing, listening, and reading skills in a business context, which helps professionals communicate more confidently and effectively.
  • Professional Vocabulary: These courses teach the specific vocabulary and jargon used in various business fields, making it easier for learners to understand and use industry-specific language.
  • Cultural Awareness: Understanding cultural differences and business etiquette is essential in international business. Business English courses often include cultural training to help learners navigate cross-cultural interactions smoothly.
  • Networking: Proficiency in Business English enables professionals to expand their network by connecting with peers, mentors, and industry leaders globally.
  • Career Mobility: Mastery of Business English opens up opportunities for working in different countries, participating in international projects, and pursuing global career paths.

By providing the necessary language skills and cultural knowledge, Business English courses empower learners to excel in their careers and achieve their professional goals on a global scale.

Can university students benefit from business English courses?

Yes, university students can greatly benefit from Business English courses. Here are several reasons why these courses are advantageous for students and how they can impact their future careers:

Benefits for University Students with IENGLISH

  1. Preparation for the Global Job Market:
    • Benefit: Business English courses equip students with the language skills needed to compete in the global job market.
    • Impact: Students become more attractive to international employers who often require proficiency in English.
  2. Enhanced Communication Skills:
    • Benefit: Students learn how to effectively communicate in a business context, including writing emails, reports, and making presentations.
    • Impact: These skills are essential for internships, job interviews, and professional settings.
  3. Industry-Specific Vocabulary:
    • Benefit: Courses often focus on the specific terminology used in different business sectors such as finance, marketing, and management.
    • Impact: Students gain a deeper understanding of their chosen field and can communicate more effectively within that industry.
  4. Cultural Competence:
    • Benefit: Business English courses often include training on cultural differences and international business etiquette.
    • Impact: Students learn to navigate cross-cultural interactions, which is crucial in a diverse and globalized business environment.
  5. Networking Opportunities:
    • Benefit: Proficiency in Business English allows students to connect with peers, professors, and professionals from around the world.
    • Impact: Building a global network can open up opportunities for internships, collaborations, and future employment.
  6. Confidence Building:
    • Benefit: Regular practice and interaction in English help students build confidence in their language abilities.
    • Impact: This confidence translates into better performance in academic and professional settings.
  7. Internship and Job Opportunities:
    • Benefit: Many multinational companies offer internships and entry-level positions to students who are proficient in English.
    • Impact: Students with Business English skills have a competitive edge when applying for these opportunities.
  8. Academic Advancement:
    • Benefit: Improved English skills can help students in their academic work, including research, presentations, and participation in international conferences.
    • Impact: Strong English skills can lead to better academic performance and opportunities for further studies abroad.

 

How Business English Courses Impact Future Careers

    • Improved Employability: By mastering Business English, students can demonstrate their readiness for the international job market, increasing their chances of securing desirable positions.
    • Career Progression: Proficiency in Business English can lead to faster career advancement as it enables effective communication, leadership, and collaboration in diverse professional settings.
    • Global Opportunities: Students can pursue career opportunities in different countries and regions, expanding their professional horizons and gaining valuable international experience.
    • Professional Development: Continuous improvement in English skills contributes to ongoing professional development, making students adaptable and versatile in their careers.

    Overall, Business English courses provide university students with essential skills that are highly valued in today’s global economy, thereby enhancing their career prospects and professional growth.